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She joins us to discuss corporate blogging issues, creative marketing. Absolutely everything you need to know to get it right penguin. Download it once and read it on your kindle device, pc. After the success of the corporate blogging book, which cio insight called one of the 10 most insightful books about web 2. As online consultant debbie weil makes clear in this timely and accessible book, a corporate blog that is boring or confusing is worse than none at all. Using an informal, jargonfree style, the corporate blogging book explains how to create a blog for your business thats engaging, smart, and, most important, likely to grow an audience. Walmart fumbled and sunscoredwith their blog efforts. Absolutely everything you need to know to get it right, author and consultant debbie weil explains how blogging can be an important part of a companys. I just received my copy of debbie weils new book, the corporate blogging book absolutely everything you need to know to get it right. Debbie weil, author of the corporate blogging book, says whether or not you choose to launch a blog, you need to be reading blogs. Blog posts going back to 2001 when i wrote my first article about business blogging. Weil provides background on blogs, offers tips on writing them invite a conversation, addresses common concerns what if my employees are blogging. Absolutely everything you need to know to get it right weil, debbie on.
Use correct grammar and syntax if youre blogging about topics related to your industry niche, the quality of. Debbie has been quoted as an expert on corporate blogging in the new york times. Its the ultimate zero cost focus group, says debbie weil, author of the corporate blogging book. Called smart, witty and accessible by kirkus reports, the original hardcover edition of the corporate blogging book penguin. In this indispensable guide, online marketing consultant debbie weil explores all aspects of corporate blogging, answering important questions such as. Fear is the elephant in the room when corporate blogging is the topic du jour.
Founded by debbie weil, author of the corporate blogging. Absolutely everything you need to know to get it right debbie weil on. Anyone creating a blog for the first time can your all the ideas, insight, and tools. And debbie weils nononsense approach to that topic in particular is what i like most.
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